Stacey Curry Gunn

How to create an effective Amazon product detail page to attract clicks, convert to sales and increase customer satisfaction. 

Managing a successful Amazon business requires a constant eye on KPIs for sales performance, operational efficiency and advertising effectiveness.

A trademark is your ticket to Amazon Brand Registry benefits In the ever-evolving landscape of e-commerce, establishing a strong brand presence is more crucial than ever. For businesses using Amazon as a key sales platform in 2024, registering your trademark with...

There are plenty of Amazon sellers who make a LOT of revenue and VERY LITTLE profit. That’s why you need to know ALL your numbers, including all the fees that Amazon charges you to do business on their platform. All these small Amazon fees can and do add up. They can...

Trying to break in to the Amazon marketplace as a new seller can seem daunting. Here’s how to set yourself up for success.

To be successful as an Amazon seller, you need to “win” the buy box – meaning that your product must show up in the white box on the right-hand side of the Amazon product page where customers can click to “Buy Now” or “Add to Cart”. Approximately 80% of all Amazon...

Many consumers want to support small businesses if and when they can. The Small Business badge on Amazon helps these customers easily identify and choose products from small businesses when making buying decisions. For Amazon Sellers who are also small business...

Amazon is a huge potential marketplace for small businesses. It’s tempting for small brands to try to reach all those prospective customers themselves by taking a DIY in-house approach. But in today's highly competitive e-commerce landscape, it's not enough to simply...

If you're an Amazon seller, you're probably familiar with Amazon reviews, ratings and feedback. But do you know the difference between these 3 metrics, and how they can affect your business? Let's dive in: Amazon Reviews: The Voice of Your Customer Amazon reviews are...

Choosing the right Amazon agency for your brand is one of the most important decisions you’ll make as an Amazon seller. Sure, it’s possible to manage Amazon all on your own, but the learning curve is steep and success requires dedicated hands-on management. Many busy...

The Amazon Message Center is an important tool for Amazon sellers: it allows you to easily communicate with your customers, and it’s another way to enhance their overall experience with your brand. Building a loyal community of happy, satisfied customers is...

Unauthorized resellers can be a big challenge for Amazon sellers. They may be offering lower prices or selling counterfeit versions of your products, which can negatively impact your brand reputation and sales. In this blog, we will discuss how to identify and remove...