Beacon Commerce Blog

6 steps to start selling on Amazon

Apr 26, 2023

Brands of all sizes have incredible opportunities to reach millions of new customers on Amazon. 

People shop on Amazon because they trust Amazon. They love the fast, free shipping, the hassle-free returns and getting the lowest price. 

If you’re ready to launch your brand on Amazon, your first tasks are to choose an Amazon selling plan and set up an Amazon seller account. In this blog, we outline what you need to do to create your Amazon Canada seller account, taking you through the sign-up process step by step:

1. Choose an Amazon selling plan

The first step to create an Amazon seller account in Canada is to choose a selling plan. Amazon offers two selling plans: individual and professional. The individual plan is suitable for sellers who plan to sell less than 40 items per month — whether that’s for one product (or SKU) or several products. Amazon’s professional plan is suitable for sellers who plan to sell more than 40 items per month. The professional plan also comes with additional benefits, such as access to bulk listing and reporting tools.

2. Create your Amazon seller account

Once you have chosen a selling plan, the next step is to create an account. To do this, go to Amazon’s Seller Central website and click on the “Sign up” button. You will need to provide your business email address, name, and create a password.

3. Provide business information

As part of the sign-up process, you will need to provide information about your business. This includes your business name, address, phone number, and tax residency information. You will also need to provide a credit card for billing purposes.

4. Verify your identity

After providing your business information, you will need to verify your identity. Amazon may require additional documentation, such as a passport or driver’s license to verify your identity.

5. List your products

Once your account has been created and verified, the next step is to list your products. You can do this by using Amazon’s provided tools in the Seller Central system to quickly start the process; however, we recommend using third party tools like Helium10 to ensure you capture all the best keywords in the listing.  

When listing your products, make sure to provide accurate and detailed information, including product images and descriptions.

6. Set up fulfillment

The final step is to set up fulfillment for your products. Amazon offers two fulfillment options: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). FBA is a service where Amazon stores, packs, and ships your products for you, while FBM requires you to handle fulfillment yourself. 

FBA versus FBM

We recommend FBA because Amazon can ship faster and cheaper than other third-party services. Note that if you go with FBA you need to include these fees in your pricing strategy to ensure you are NOT losing money with every sale on Amazon!

According to Jungle Scout, 89% of Amazon sellers use FBA (and 68% of Amazon sellers use only FBA)!

Not sure whether FBA or FBM is best for your business? We can help! Book a call and let’s discuss! 

Creating your Amazon Seller Account requires detailed information and some key decisions along the way. As with most things in life, paying attention to detail and following the process to the letter are the keys to success.  And rest assured that you don’t have to go it alone – we’re here to answer your questions and provide guidance every step of the way, so you can grow your brand with confidence on Amazon.

Want help launching your brand on Amazon? Questions about product strategy, account management or pay-per-click advertising? Start with a FREE Amazon opportunity forecast:

Thank you for your interest!

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