Use Amazon Attribution links to boost revenue, elevate your brand
In the world of e-commerce, integrating Amazon attribution links into your off-Amazon marketing channels is a game-changer for brands on the platform.
Amazon Attribution enables brands to track the performance of external traffic sources and benefit — financially and otherwise — from directing that traffic to Amazon.
Before we dive in to Amazon Attribution specifics, let’s take a minute to explore the rational for your business.
Why drive traffic to Amazon?
Simply put: Amazon WANTS your external traffic, and they will pay for that traffic!
Amazon rewards brands through its search algorithm for every sale. It will also amplify brands organically that are sending traffic from external sources.
Below we discuss how you can leverage attribution links to maximize your Amazon revenue and get paid for driving traffic.
What are Amazon Attribution links?
Amazon Attribution is a powerful tool that allows brands to measure the impact of their off-Amazon marketing efforts, including social media, email campaigns, and other external channels.
By generating unique attribution links for each campaign, brands can track which external sources drive traffic and conversions on their Amazon listings.
How to set up attribution links
To get started, enroll in the Amazon Attribution program through the Amazon Advertising Console. Once enrolled, you can create attribution links for each of your social media and other marketing campaigns.
These links are unique URLs that you share across your social and other channels. When users click these links and make a purchase on Amazon, the sales are tracked and attributed to the specific campaign.
To that end, we recommend creating unique Amazon Attribution links in the Amazon Advertising system for each of your marketing channels (e.g., use different links for email marketing, social media, Google ads and so on).
Benefits of using attribution links
Track and optimize campaign performance
Attribution links provide valuable insights into which social media platforms and campaigns are most effective at driving sales. This data allows you to optimize your marketing strategy, focusing your efforts and budget on the most impactful channels.
Earn Amazon referral fees
Amazon’s Brand Referral Bonus program rewards brands for driving traffic that converts into sales on Amazon. By using attribution links, you can earn up to 10% of the sales generated from your external traffic, effectively lowering your advertising costs.
Monitoring Amazon Attribution results
After implementing Amazon attribution links, it typically takes about 1-3 days for the data to appear in your Amazon Advertising dashboard.
This timeline allows Amazon to verify and process the conversions accurately. Monitor this dashboard regularly to stay informed about your campaigns’ performance and adjust your strategies in real-time.
Unlock the full potential of an omni-channel sales strategy
Your most profitable sales channel will be your own website. However, incorporating Amazon Attribution links into your off-Amazon marketing strategy is a smart move for any brand looking to enhance and integrate marketing efforts to boost revenue.
An omni-channel strategy that includes selling on Amazon recognizes that some customers prefer the frictionless purchasing from Amazon along with the trust they already have in the Amazon buying experience.
Amazon Attribution allows you to test and measure results on all channels. You also need to balance the fact that Amazon owns the customer data for sales on Amazon.
At the end of the day, you want to identify the most profitable ROI to either spend more or dial back.
By tracking and analyzing external traffic, optimizing campaigns, and earning referral bonuses, you can ensure that all your marketing investments work together to yield tangible returns.
Happy selling!
Want help optimizing your Amazon Attribution links? Book a call and let’s chat!