Beacon Commerce Blog

Amazon reviews, ratings and feedback: What’s the difference?

Jun 14, 2023

If you’re an Amazon seller, you’re probably familiar with Amazon reviews, ratings and feedback. But do you know the difference between these 3 metrics, and how they can affect your business? Let’s dive in:

Amazon Reviews: The Voice of Your Customer

Amazon reviews are written comments by customers that describe their experience with a product. Reviews can range from a few words to several paragraphs and can cover everything from the quality of the product to the packaging and shipping experience.

Reviews help potential customers make informed purchasing decisions. They also help you as an Amazon seller by providing valuable intelligence and feedback on how to improve your product and customer service. 

Of course, reviews can also be a double-edged sword. While positive reviews can boost your sales and reputation, negative reviews can hurt them.

A word of caution: NEVER offer a refund for a good review. Amazon does not allow reviews in exchange for a monetary reward. You can absolutely offer a refund to manage a bad experience by reaching out to the customer (if you can find the related order) and asking how you can ‘make it right.’ However, you cannot offer a refund IF they remove or adjust their review. Learn more about Amazon policies on reviews.

Amazon Ratings: Stars Power Sales

Amazon ratings refer to the number of stars a product has received from customers. Customers can leave a rating of 1 to 5 stars based on their overall satisfaction with the product. These ratings are displayed prominently on the product detail page and can be a quick way for shoppers to gauge the quality of a product.

As a seller, your product’s rating will have a big impact on your sales. Customers are more likely to buy a product that has a high rating than one with a low rating. In fact, a study by PowerReviews found that products with an average rating of 4.2 to 4.5 stars receive the most conversions.

To maintain a high rating, you need to focus on providing a quality product, quick delivery and excellent customer service. If customers are satisfied with their purchase, they’re more likely to leave a positive rating.

Amazon Feedback: Your Reputation Affects Visibility

Amazon feedback is a rating system for your performance as a seller, rather than the product. Customers can leave feedback on their overall experience with you, including your shipping time, communication, and customer service.

As a seller, this feedback is crucial for building your reputation on Amazon. A high feedback rating can increase your visibility and credibility, while a low feedback rating can hurt your sales. To maintain a high feedback rating, you need to focus on providing excellent customer service, responding to customer inquiries promptly, and resolving any issues that arise.

4 Tips for Positive Amazon Ratings, Reviews and Feedback

As an Amazon seller, your success depends on your ability to keep customers happy and coming back for more – and that is reflected in your ratings, reviews, and feedback. There’s a snowball effect – the better this feedback, the more Amazon will push your brand, the better your reputation will be and the more you will sell. 

Conversely, you’ll be penalized for negative ratings, reviews, and feedback, so it’s important to address any issues promptly and provide excellent customer service.

In summary, do these 4 things to maintain positive Amazon ratings, reviews, and feedback:

  1. Ensure prompt shipping
  2. Deliver high quality products
  3. Provide excellent customer service
  4. Monitor your ratings, reviews and feedback regularly and respond to any negative feedback right away

How to use Amazon Message Centre for superior customer service.

Not only will these practices improve your ratings, reviews and feedback metrics, they are simply good for business and will bring you rewards on Amazon (and elsewhere!) in both the short-term and over the long haul.

New Amazon Seller? Get reviews with Amazon Vine

New Amazon sellers can use Amazon Vine to build up a solid base of reviews. We recommend you aim to obtain at least 15 excellent reviews for your product before you invest in PPC advertising.

If you’re new to Amazon, see these 6 steps to get up and running as an Amazon seller.

Learn more about running a PROFITABLE Amazon business.

Happy selling!

Do you have questions about your Amazon seller account, or how to manage it more efficiently and boost profitability? Get in touch! Start with your FREE Amazon opportunity forecast:

Thank you for your interest!

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