Choosing the right Amazon agency for your brand is one of the most important decisions you’ll make as an Amazon seller. Sure, it’s possible to manage Amazon all on your own, but the learning curve is steep and success requires dedicated hands-on management. Many busy entrepreneurs are happier delegating Amazon management to the right support system, while they focus on running their business.
If you’re ready to take the plunge and hire an Amazon agency, there are several key factors to consider before you sign on the dotted line – this is a significant business decision, after all.
Your agency partner will be instrumental in your success, with the potential to influence everything from how many eyeballs your brand gets on the Amazon platform to how your brand is perceived to the quality of your customer service, ideally rewarding you with a growing fan base and loyal, repeat business.
The right Amazon agency partner will put your interests foremost – providing strategic advice that helps you take advantage of all the benefits of doing business on Amazon. You want a partner that will not only increase your sales, but also show you the way to maximize your profitability (you don’t want to be losing money on each sale!)
Here’s 10 points to consider to help you select a reputable and effective Amazon agency partner for your business:
1. Expertise and Experience
Look for agencies that specialize in Amazon marketing and have a proven track record of success. Amazon is a highly complex ecosystem with dozens of factors to navigate to ensure that you are earning a profit on top of your sales. Consider if the agency has experience in your industry or niche (for example, Natural Health Products, which has many regulatory requirements to follow to the letter). Also consider the length of time the agency has been working with Amazon advertising and what certifications they have, such as Amazon verified partner status.
2. Services Offered
Evaluate the range of services provided by the agency. Some common offerings include product strategy, product listing optimization, pay-per-click advertising campaign management, account management, competitor research and analysis, review management and inventory management. Consider whether the agency can fulfill all of your Amazon seller needs.
3. Client Portfolio and Testimonials
Review the agency’s case studies or examples of their previous work with clients. This will give you insights into their results and expertise. Additionally, read testimonials or reviews from their clients to understand their level of satisfaction.
4. Knowledge of Amazon Policies:
Amazon has specific guidelines and policies that must be followed to ensure compliance. Ensure the agency is well-versed in policies for your particular product category to avoid any potential issues that may arise.
5. Reporting and Communication
Effective communication and transparent reporting are crucial for a successful partnership. Inquire about how the agency will keep you informed about the progress and performance of your campaigns.
6. Pricing Structure
Discuss the agency’s pricing structure and how their fees are determined. Clarify any additional costs or potential hidden charges
7. Customization and Strategy
A good Amazon agency will take the time to understand your business goals and tailor their strategies accordingly. Avoid agencies that feel like they’re “talking down” to you or that only offer one-size-fits-all solutions. Your best success will come from an agency partner that is willing to develop a customized approach for your specific needs as an Amazon seller.
8. Responsiveness and Ongoing Support
Amazon marketing is an ongoing process that requires regular monitoring and adjustments. Will the agency provide ongoing support and be readily available to address any concerns or questions that may arise?
9. Shared Values and Compatibility
What is the agency’s culture, values, and work style? Does it align with your business? Also consider their enthusiasm for your brand, and willingness to collaborate with you. Will they be enjoyable to work with?
10. Contract Terms
Carefully review the agency’s contract terms, including the duration of the agreement, termination clauses, and any exclusivity requirements. Seek legal advice if necessary to ensure a fair and reasonable agreement. Don’t be afraid to question anything that seems unclear or doesn’t feel right to you.
Partnering with the right Amazon agency can be a cost-effective game-changer for your brand – advancing your strategy, taking a huge load off your plate and eliminating tedious tasks that allow you to focus your efforts on other aspects of your business. Doing your research, asking lots of questions and taking a careful look at the experience of other agency clients are the keys to finding the right fit for your brand.
Do you have questions about your Amazon seller account, or how to manage it more efficiently and boost profitability? Get in touch! Start with your FREE Amazon opportunity forecast: