About PreCardix

PreCardix® is a non-prescription natural health supplement made with unique peptides derived from sustainably harvested shrimp shells. It supports healthy blood pressure levels and cardiovascular function, two key components of healthy aging and overall wellness.

Developed by Marealis, a Norwegian-Canadian biotech company and certified B Corporation, PreCardix embodies a commitment to sustainability, transparency and science-backed innovation.

Available in Canada through Amazon, pharmacies, natural health retailers, and select health professionals, PreCardix focuses on helping customers age well and live fully.

Sector: Natural Health Products

• Sales growth: 57% increase in unit sales YTD (as of August 2025)
• ROAS: 3.7x
• 19% increase in profitability YOY

Beacon Services

• Product strategy
• PPC advertising
• Keyword research
• Listing Optimization
• Pricing optimization
• Inventory planning
• Strategic business advice

https://youtu.be/j9cN6F4cx88?si=VbrZRKFJURoPdHhy

The challenge: scaling sales while ensuring compliance

PreCardix is an ambitious, up-and-coming brand in the highly regulated natural health product category.

From the outset, the goal has been to scale visibility and sales on Amazon while ensuring compliance with Health Canada and Amazon requirements.

With Amazon as the platform of choice to drive growth across North America, the small team at PreCardix knew that they needed deep expertise and a proactive strategy beyond what they could manage on their own.

“We really needed someone to help us scale—not just in sales, but to optimize listings, manage ASINs, and ensure we were compliant,” says Jenna Hammond, Chief of Supply Chain and Customer Success.

“We needed a partner who could change and evolve as quickly as Amazon does. I’ve tried to learn a lot of things on Amazon myself, and it’s such a beast of a platform to learn…it’s changing every single day.”

“What can we do, and what can’t we do on Amazon?”

“One of the things that we really struggled with internally was knowing ‘what can we do and what can’t we do on Amazon?” notes Jenna, “and that’s where [Beacon Commerce founder] Don and his team’s skill set came in to fill in the gaps.”

“It’s been a great investment,” adds Carla Pietri, Chief Operational Officer. “We haven’t had to learn the details and the ins and outs of how Amazon works. There’s just so many changes almost on a daily basis, and they have so much experience with other natural health product brands so that is extra valuable for us.”

How Beacon helps

In addition to Don Thompson, the Beacon Commerce team working with PreCardix includes brand manager Monica Scott and brand associate Ariel Prasidha providing hands-on, day-to-day support.

An extension of the PreCardix team

“With Beacon, you get a whole team of people that are there to help anytime you need anything,” Jenna says. “They’re very knowledgeable, very easy to work with, and very, very quick. Nobody knows Amazon as well as Don and his team.”

Beacon supports PreCardix in the following ways:

• Full-service Amazon management – from listings and compliance to advertising and obtaining reviews
• Real-time problem-solving – including fast recovery of a top ASIN taken down during a major promotion
• Compliance navigation – balancing natural health regulations and Amazon’s requirements
• Content and branding support – refreshing A+ content, visuals and ad strategy
• Proactive planning – anticipating events like Prime Day, managing inventory timelines, and guiding promotions
• Ongoing data analysis – offering actionable insights and monthly reporting with clear next steps

“There’s a lot of things that they have done to help us make things better on Amazon, increase our presence, grow sales, make sure that our listing is optimized so people find us, and the right people find us,” Jenna says.

“I think one of the biggest things that sets Beacon apart is that they’re proactive,” she adds. “They are the ones that are reaching out to you, saying ‘hey, there’s a Prime Day coming up … What do you want to do? This is what we recommend. So I don’t have to think about it.”

PreCardix results

With Beacon Commerce’s support, PreCardix has achieved:

• 57% increase in unit sales year to date (as of August 2025)
• 19% increase in profitability year over year
• 3.9x ROAS
• Consistent listing optimization and compliance
• Significant increase in verified reviews
• Streamlined internal focus – freeing up the small team to handle other areas of the business
• Improved decision-making through robust data and marketplace insights

Data + insights for strategic decision-making

One feature of the Beacon experience that Carla and Jenna value are the monthly reporting sessions.

“They bring us really great data, and that is one of the things that I find really useful,” Jenna says. “So they don’t only just tell us what they do, they show us what they’re doing, so we can see behind the scenes what’s happening with our listing, how we’re doing, how we’re competing with our competitors, where we’re sitting as far as market share goes.

“There’s a lot of valuable insights that Don and his team bring to us so that we can really, truly understand how we’re performing and what we need to do next. We’re making informed decisions, and I think that is really important when you’re working on a platform like Amazon.”

“Our Amazon sales are growing incredibly well year over year,” Carla says. “Having a whole team available for a reasonable monthly investment is the perfect fit, especially for newer companies and for entrepreneurs. The ROI is unbelievable.”

“We’re a small brand, and we have to be very intentional with how we spend our money and what we do with it,” Jenna adds. “And I definitely feel like the money is well spent and well invested in Don and his team, and that is why I would recommend them.

“The other thing we love about them is that they’re very realistic. They don’t promise things that they can’t achieve. So they always keep it real.”

What’s next for PreCardix?

Looking ahead, PreCardix is expanding its product line with new marine-sourced, sustainable health products targeting cardiovascular health, longevity and aging well. Beacon Commerce is already involved in early-stage planning for these launches, providing compliance guidance, market strategy and execution support.

As PreCardix continues its mission to help people live their best lives through natural, science-based solutions, the partnership with Beacon remains foundational to their growth.

In addition to Amazon expertise and results, it’s also about relationships, Jenna says:

“It really feels like they want our business to do well, as much as we want our business to do well … they really do care about what we’re doing.”