Sperri’s Amazon breakout: “The metrics get better and better every month”

Sector: Food & Beverage

Results highlights:

• 28% increase in sales
• 8.7 Return on Ad Spend (ROAS)
• New products (Sperri Control) launched 2026

The challenge: Amazon account problems

When Bessy started working for Sperri in 2025, she inherited the company's previous Amazon agency. 

"It didn't take long to see that the account was not being managed well," she recalls. "All the KPIs – TACOS, ROAS, margins – were abysmal."

She wanted to work with a Canadian agency, so she asked around and a colleague referred her to Beacon Commerce. 

"Beacon had experience with selling Natural Health Products on Amazon and came highly recommended."

But before Sperri made the switch to Beacon, another challenge surfaced: the Canadian Amazon store was deactivated due to a paperwork issue. 

"It was a nightmare," Bessy says.

After several days of no resolution, she reached out to Beacon Commerce CEO Don Thompson, and within days the issue was fixed. The account went live again, and there was a significant spike in pent-up sales.

"The Beacon team helped get our account up and running again, and that was step one in earning trust. They took something that was challenging for us and fixed it."

Beacon Services

• Product strategy
• PPC advertising
• Keyword research
• Copywriting
• A+ and Storefront Creation
• Pricing optimization
• Inventory planning
• Strategic business advice

How Beacon helps: Driving efficient growth and stronger profitability

Soon after coming onboard with Beacon, another key decision was made: 

"The first order of business was getting Sperri off Amazon U.S., which at the time was not set up for success," Bessy says. 

Since then, the focus has been on marketing results and improving margins, which have moved from negative to positive territory "working with what we can control from a cost perspective."

The Beacon team, led by brand manager Jenna Daley and brand associate Martina Magnus, has also supported Sperri's rebrand, which included updating the Amazon store, A+ listings and product detail pages.

Sperri results

Prior to working with Beacon Commerce, Sperri had an Amazon ROAS of 4.5 (2024-2025).

After Beacon took over the account in June 2025, overall sales increased 28% in the first year. 

The company is now spending less on ads while at the same time making major efficiency gains, with the ROAS jumping to 8.7. 

"We’ve more than doubled ROAS and significantly reduced spend, meaning we’re driving much more efficient growth and stronger profitability overall," Jenna says.

What's it like to work with the Beacon team?

"Jenna, Martina and the rest of the Beacon team are responsive and the metrics get better and better every month," Bessy says.

"They take direction well. They understand our business. They know what our goals are and work collaboratively to achieve those goals."

"Beacon Commerce is definitely an agency that I trust to have our best interests in mind – they know our KPIs and what we're trying to achieve from a profitability perspective, and everything they do is trying to drive for that. I trust them, they're responsive, they provide sound advice."

Sperri started with three flavours of Sperri Original on Amazon, and this year introduced Sperri Control, a higher-protein, higher-fibre and lower sugar shake, perfect for people managing metabolic health.