Beacon Commerce Blog
Shine on Amazon Winner Beck’s Broth now live on Amazon!
Beck’s Broth – the grand prize winner of Beacon Commerce’s Shine on Amazon contest – is now live on Amazon.ca!
Amazon shoppers can load up their carts with three delicious and nourishing organic bone broth drinks: rich hot chocolate, smooth instant coffee and creamy matcha, each with 15 grams of protein for a daily gut health and protein boost.
The process has been awesome – it’s been great working with the Beacon team to get ready for the launch.
Beckie Prime, Beck’s Broth founder and CEO
Much work has taken place to get Beck’s Broth up and running on Amazon since we announced their win to kick off Small Business Month.
The Beacon team worked with Beckie Prime and Domenique Mastronardi, the dynamic partners behind Beck’s Broth, on strategy and all the Amazon elements needed to start ringing up sales on the world’s largest shopping platform.
“Our focus for Beck’s Broth is on the bottom of the sales funnel,” notes Beacon founder Don Thompson. “We’re making their products more accessible to existing customers who want free, fast shipping, while increasing exposure on Amazon and driving overall profitability for their business.”
Building a successful brand on Amazon
The Beacon Commerce process for launching products on Amazon starts with gathering brand and product details, including dimensions, weights, unique benefits and features, brand assets, competitors and more.
This information supports strategy development, keyword research and an overall approach that respects the brand’s budget and cash flow, all of which is discussed in detail during client meetings.
Profitability is the goal
“We want our clients to be successful, and that means we want them to be profitable,” explains Beacon brand manager Dajana Pavlovic.
“We work with all the numbers, from FBA fees to product configuration to margins to advertising, to get them there. It’s important to get the most margin for the product so they can advertise properly and run a profitable business.”
“From an operational and financial perspective, they really laid out all the numbers for us,” confirms Dom, Beck’s Broth Chief Operating Officer.
“We had heard from other brands that Amazon has a lot of scary numbers for chargebacks and returns and things like that, but Don laid it all out for us and just made it so easy for us to quickly set it up. It’s been great.”
Beck’s Broth’s organic matcha is grown in the Aichi and Uji regions of Japan.
We’re making Beck’s Broth products more accessible to existing customers who want free, fast shipping, while increasing exposure on Amazon and driving overall profitability for their business.
Don Thompson, Beacon Commerce founder
Unique product configuration
One key strategy is offering an exclusive five-pack product configuration on Amazon, which makes Beck’s Broth’s products more competitive on the platform.
The five-pack addresses the company’s higher price point compared to other brands, which comes from making premium all-natural products with grass-fed, pasture-raised bone broth and other clean, sustainably sourced ingredients.
A beautiful Amazon store to match the brand
Launching on Amazon also involves graphic design and copywriting for Amazon store design, and product listing page setup.
“Beacon Commerce organized our store in such a beautiful way,” Beck says. “The process has been awesome – it’s been great working with the team to get ready for the launch.”
Behind the scenes work for the Amazon launch includes designing a beautiful storefront.
Beck’s Broth partners Domenique Mastronardi and Beckie Prime.
Full transparency for optimal decision-making
With Beck’s Broth up and running on Amazon Canada, monthly client meetings focus on progress over the previous 30 days.
Beacon analysis and reporting includes total sales, advertising spend, advertising sales, total advertising cost of sales (TACOS), return on advertising spend (ROAS), advertising cost of sales (ACOS) and other metrics compared to the targets for the account.
“We show our clients what they’ve made after everything is deducted, including our fees, so they know where they are at, down to the last penny, to make good decisions for their business,” says Don.
Amazon is now a key part of Beck’s Broth’s omnichannel strategy, which includes retail and other online marketplaces, as they focus on hitting $1 million in sales this year.
Beck and Dom also have their eyes on the U.S., where the market for bone broth is projected to be worth approximately $163.6 million by 2031, according to an Ingredients Network article.
As part of their grand prize package, Beacon Commerce will continue to provide account management + pay-per-click ad management through to spring of 2025, with $1,000 in advertising support from Natural Products Canada.
Special thanks to our Shine on Amazon contest judges:
✨ David Gauthier, Vice President, Commercialization, Natural Products Canada
✨ Alison Crumblehulme, CEO, Boundless Accelerator
✨ Dwayne Boudreau, Atlantic Brand Specialist, Food & Beverage Atlantic
✨ Stacey Curry Gunn, Marketing Strategist, Curry Gunn Marketing Communications
Beacon is proud to help Beck’s Broth grow in collaboration with Boundless Accelerator