Beacon Commerce Blog

Understanding Amazon’s Climate Pledge Friendly badge

Oct 25, 2024

Amazon’s Climate Pledge Friendly badge is part of the company’s larger commitment to sustainability. As part of their big push to hit net-zero carbon emissions by 2040, Amazon is rolling out this badge to help you shop sustainably.

Below we explain what the Climate Friendly badge is, how to obtain it, and why it’s a win for both you and the planet.

What is the Climate Pledge Friendly badge?

The Climate Pledge Friendly badge is Amazon’s way of making eco-friendly shopping easier. It’s given to products that meet strict sustainability standards, verified by third-party certifications.

The badge tells shoppers that a product has a lower environmental impact than similar items.

Climate Pledge Friendly badge

This means the product is designed, produced, and packaged in a way that minimizes environmental impact. For consumers, it offers a trustworthy way to make greener choices, supporting brands that prioritize the planet.

Meeting certification standards (Canada)

In Canada, products must meet the standards set by reputable sustainability certifications. Work with Amazon.ca’s network of third-party certifiers to verify your products. Check out the Amazon.ca sustainable certifications partners, to learn more about each and if any of your products may qualify for certification.

Meeting certification standards (United States)

The same goes for the United States: on Amazon.com, products must meet the standards set by reputable sustainability certifications and work with Amazon.com’s network of certifiers. Many certifications overlap between Canada and the U.S., but it is important to check the list of certifications for each country where you will be selling your products. 

Continuous compliance

Maintaining the Climate Pledge Friendly badge requires ongoing compliance. Regularly update and verify your certifications to ensure they align with Amazon’s sustainability criteria. This commitment demonstrates your dedication to sustainability practices over time.

Benefits of the Climate Pledge Friendly badge

Environmental benefits:

  • Reduced carbon footprint: Products with this badge are often produced using methods that emit fewer greenhouse gases.
  • Sustainable materials: These products typically use eco-friendly materials, which are biodegradable or recyclable.

Consumer benefits

  • Informed choices: Helps consumers easily identify and purchase eco-friendly products.
  • Support for sustainability: Encourages more brands to adopt sustainable practices due to consumer demand.

Promoting sustainable practices

  • Market differentiation: Brands can stand out in a crowded market by showcasing their commitment to sustainability.
  • Consumer trust: Builds trust with consumers who are increasingly looking for environmentally responsible options.

The future of sustainable shopping on Amazon

Looking ahead, the Climate Pledge Friendly badge program is expected to expand, with more products and stricter standards. Amazon’s continued investment in sustainability initiatives will likely drive further innovations and improvements in eco-friendly shopping.

The Climate Pledge Friendly badge is one of many badges for Amazon sellers!

Read our Guide to Amazon Badges to learn about other badges, and how they can help your products stand out from the competition.

Questions about selling on Amazon? Start with a free opportunity forecast for your brand:



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