Beacon Commerce Blog

How to shut down unauthorized resellers on Amazon

May 12, 2023

Unauthorized resellers can be a big challenge for Amazon sellers. They may be offering lower prices or selling counterfeit versions of your products, which can negatively impact your brand reputation and sales.

In this blog, we will discuss how to identify and remove unauthorized resellers on your Amazon product page.

1. Identify Unauthorized Resellers

The first step in removing unauthorized resellers is to identify them. This can be done by monitoring your ASIN product number weekly at a minimum (we do this daily for general account management) and looking for sellers who are offering your products at lower prices or with different packaging. Additionally, you can use Amazon’s Brand Registry program to track down unauthorized sellers who are using your trademarked brand names.

2. Send a Cease and Desist Letter

Once you have identified unauthorized resellers, the next step is to send them a cease and desist letter. This letter should clearly state that you are the owner of the trademarked brand and that the reseller is infringing on your rights by selling your products without your permission. Additionally, the letter should request that the reseller stop selling your products immediately or face legal action.

3. Contact Amazon Support

If the cease and desist letter does not work, the next step is to contact Amazon support. You can do this by opening a case with Seller Support and providing evidence that you are the owner of the trademarked brand and that the reseller is unauthorized. Amazon may take action against the reseller, including removing their listings and suspending their account.

4. Use Amazon’s Brand Registry Program

Amazon’s Brand Registry program can help you protect your brand and remove unauthorized resellers. By enrolling in the program, you will have access to additional tools and support to help you manage your brand on Amazon. You can also use the program to report unauthorized sellers and request that Amazon take action against them.

5. Add Product Serial Numbers

Product serialization is another option for removing unauthorized resellers. This involves adding a unique serial number to each of your products, which can help you track and identify counterfeit versions of your products. Additionally, Amazon has a program called Transparency, which uses product serialization to help prevent counterfeit products from entering the supply chain.

Removing unauthorized resellers on your Amazon ASIN requires a proactive approach and ongoing monitoring. By identifying unauthorized resellers and taking the steps outlined above, you can protect your brand and ensure that only authorized resellers are selling your products on Amazon.

Unauthorized resellers were a problem for Aeryon Ashlie, founder and CEO of natural health products company Aeryon Wellness. Learn how we help Aeryon handle resellers to protect her brand and grow her company.

Do you have questions about dealing with resellers or other Amazon Seller challenges? Start with a FREE Amazon opportunity forecast:

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