Beacon Commerce Blog

3rd annual Shine on Amazon Contest runs April 15-May 12!

Apr 14, 2026

The Beacon Commerce Shine on Amazon Contest is back for 2026, marking our third year helping up-and-coming brands launch, grow and succeed on Amazon.

"The Shine on Amazon Contest is our way of helping promising brands get set for success on Amazon," said Don Thompson, Beacon Commerce founder and CEO.

"Amazon is the world's largest online marketplace, and it plays a key role in today's buying journey for consumer packaged goods (CPG) brands. Amazon influences customer discovery, trust and purchase decisions across every channel. That's why getting the right advice and support at the outset is so important for any brand."

The Shine on Amazon Contest first launched in 2024, with bone broth drink company Beck's Broth winning the inaugural grand prize. Visit Beck's Broth's Amazon stores in Canada & USA.

The 2025 contest grand prize went to Protein Candy, a company that makes easy (and fun!) for candy lovers to hit their protein goals. See Protein Candy's Amazon stores: Canada & USA.

Protein Candy marketing director Morgan Kingdon with Beacon's Don Thompson and Dajana Pavlovic
Beacon founder Don Thompson with Protein Candy marketing director Morgan Kingdon (center) and Beacon brand manager Dajana Pavlovic.
Beck's Broth's Chief Operating Officer Domenique Mastronardi (left), and founder and CEO Beckie Prime (right) with Don Thompson.

2026 Prizes

Again in 2026, we’re giving away $25,000 in prizes, including:

  • One grand prize of Beacon Amazon Power Up services (Account management + PPC ad management) for two unique products in two markets (Canada, U.S.) or four products in one market for six months - a $20,000 value!
  • Two Amazon Business Opportunity Analyses to assess marketplace demand and competition ($1,500 value each)
  • One Amazon product page TUNE UP package ($1,000 value)
  • One Amazon Seller Coaching engagement (3 hours) with Beacon Founder Don Thompson ($750 value)

Contest eligibility

2026 Shine on Amazon contest eligibility:

  • Companies with $250,000 minimum annual revenue
  • Incorporated in Canada or the U.S.
  • New to Amazon or a current Amazon seller but not currently working with Beacon Commerce or another Amazon agency.
  • See our Terms & Conditions page for more details.

Is this your year to Shine on Amazon?

Don't miss this opportunity to take your business to the next level!