Amazon is a huge potential marketplace for small businesses. It’s tempting for small brands to try to reach all those prospective customers themselves by taking a DIY in-house approach. But in today’s highly competitive e-commerce landscape, it’s not enough to simply have a presence on Amazon. To truly succeed and stay ahead of the game, you need the expertise of an Amazon marketing expert.
Bootstrapping has its merits, but Amazon is a unique challenge with huge upside for those that get it right
As a scrappy entrepreneur, of course you want to keep marketing costs down! But when dipping your toes into the Amazon waters, it’s equally important to consider all the costs to yourself in terms of time spent and the impact of a PPC ad campaign miscalculation or other missed opportunities.
The learning curve is so steep on Amazon that effectively managing your PPC advertising spend can be incredibly time consuming. It can also be risky financially – it’s all too easy to end up underwater as you spend money on ads while trying to navigate the complexities of the platform.
With the right strategies and insights, an Amazon expert can propel your business to new heights, increasing your visibility, driving sales, and maximizing your ROI. From optimizing product listings to running targeted advertising campaigns, we understand the intricacies of the platform and know how to leverage its algorithms to your advantage. We conduct thorough keyword research, craft compelling product descriptions, and implement effective pricing strategies.
The right Amazon marketing partner drives results that puts money in *your* pocket
By partnering with the right Amazon marketing expert, you’ll tap into a wealth of knowledge and experience, giving your business the edge it needs to succeed in the competitive world of online selling. No longer will your competitors constantly outmaneuver you – you’ll watch your business soar while focusing on the many other aspects of running your business.
As Jennifer Pratt, co-founder of the Seeding Square gardening tool, puts it:
“There are a lot of hoops to jump through on Amazon and all these different things aren’t necessarily intuitive if this isn’t your wheelhouse. It’s quite a lot to do and run and know all the intricacies and processes of how Amazon runs. I have one SKU and I find even with one SKU there’s a lot to unpack and there’s a lot to understand for running it all.” Read Jennifer’s story.
So how can working with an Amazon expert help you reach your potential as an Amazon Seller? Here’s 7 factors to consider:
1. Deep Expertise and Hands-on Experience
Amazon’s advertising platform is exceedingly complex and ever-evolving: a deep understanding of its intricacies is necessary to drive optimal results. A professional Amazon advertising manager brings that expertise and experience to the table. We’re familiar with all the nuances of Amazon’s policies, advertising tools, optimization techniques, campaign structures and best practices. This knowledge allows us to develop effective strategies tailored to your specific business goals, saving you time, effort and resources in the process.
2. Return on Investment
A professional Amazon advertising manager’s primary objective is to maximize your return on investment (ROI). We analyze data, conduct keyword research, and monitor performance to ensure that your advertising campaigns are optimized for success. We use our expertise to allocate your advertising budget strategically, identify high-performing keywords and optimize bids to generate the most value and increase your sales and revenue.
3. Targeted, Cost-Effective Campaigns
Managing PPC advertising spend on Amazon requires a deep understanding of your target audience and the ability to create campaigns that reach the right customers at the right time. A professional advertising manager conducts thorough market research and develops customized strategies to reach your ideal target audience. We use advanced targeting options, such as product targeting, audience segmentation, and remarketing, to maximize the impact of your advertising efforts.
4. Industry Trend Insights
The world of digital advertising is constantly evolving, and Amazon’s advertising platform is no exception. An expert Amazon PPC advertising manager stays on top of the latest industry trends, algorithm updates, and changes in advertising policies on Amazon. We continuously adapt and optimize your campaigns to align with the shifting landscape, ensuring that your advertising strategies remain effective and in compliance with Amazon’s policies and guidelines.
5. More Time to Run Your Business (and Get Your Life Back)
As a small business owner, your time and resources are valuable. Outsourcing your Amazon advertising management to a professional allows you to focus on other essential aspects of your business, such as product development, inventory management and customer service. With an expert managing your advertising spend, you can leverage their knowledge and experience, ultimately saving time and resources while achieving better results.
6. Outsmart Competitors
The e-commerce landscape is highly competitive and always changing, and it’s important to have an advertising strategy that can adapt to the dynamic nature of the market. An expert Amazon PPC campaign manager will keep a close eye on your competitors, monitor industry trends, and adjust your campaigns accordingly. We identify opportunities for growth, assess your competitive positioning, and make data-driven decisions to help you stay ahead of the competition.
7. Continuous Optimization and Performance Tracking
Effective advertising management on Amazon is an ongoing process that requires constant monitoring, optimization, and performance tracking. A professional ad manager continually analyzes campaign data, identifies areas for improvement, and implements adjustments to optimize your advertising performance. You’ll get regular reports, metrics, insights and support that allow you to make informed decisions and refine your advertising strategies over time.
The upshot is that hiring the right Amazon expert to take care of your PPC advertising, account management and product strategy can pay off big-time.
“Amazon is kind of a double-edged sword: there is so much information available and there are so many different key components in things you can do in the background to get your product seen and to adjust the way it appears to the consumer… [working with Beacon] has taken a huge amount of weight off of our shoulders.”
Kelsey Gemmill, sweetmonk co-founder
Read more about SweetMonk’s experience.
The best entrepreneurs know they can’t do it all themselves; it takes a team to be successful. An Amazon expert can make all the difference in reaching new customers, outsmarting competitors and maximizing profitability for long-term success on the world’s biggest online marketplace.
See more tips for choosing the right Amazon marketing partner.
Learn more about how to start selling on Amazon.
Do you have questions about your Amazon seller account, or how to manage it more efficiently and boost profitability? Get in touch! Start with your FREE Amazon opportunity forecast: